VanMoof bicycle company founder, Taco Carlier, was living too close to the office. One could make assumptions about this. For Carlier, this meant he couldn't ride to work. He missed the creativity and happiness that comes with riding a bike to work. I don't buy the creativity part, because during that time he invented the Electrified S, a smart bicycle that has theft protection and a battery inside the sleek bicycle frame.
Nonetheless it is a common belief in Amsterdam that the creative entrepreneurial spirit and exceptional well being is closely tied to the fact that 63% of Amsterdammers, that is 800,000 humans use their bicycle on a daily basis.
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